A growth programme designed to keep organic search, paid media, lead tracking, and reporting connected. The work focused on giving stakeholders a more useful view of how acquisition activity reaches the business and what needs attention next.
Technology stack
Challenge
Search, paid media, and lead activity can become difficult to assess when they are planned or measured separately. The work needed a clearer connection between channel activity, the paths visitors take, and the signals teams use to review acquisition performance.
Approach
We aligned SEO foundations, campaign structure, and lead tracking around the same acquisition journey. Reporting was treated as an operating tool for reviewing activity and informing future priorities, not simply an end-of-month output.
Solution
The programme established search visibility work, paid-campaign tracking, and reporting practices that make acquisition activity easier to review together. It gives marketing and business teams a more structured basis for evaluating channel effort and planning what to improve.
Deliverables
Strengthened the discoverability layer around relevant acquisition pages and themes.
Connected campaign activity to a more consistent approach to lead tracking.
Created a clearer basis for stakeholders to review channel activity and next actions.
A compact look at the work as it came together.
The impact is presented qualitatively here, with room for stronger evidence as more CMS content is added.
Measurement
A more reviewable acquisition picture
Search, paid activity, and lead signals can be considered together rather than in isolation.
Reporting
More useful campaign visibility
Stakeholders have a clearer basis for discussing what activity is contributing and what needs refinement.
Growth operations
Better-connected planning
Channel priorities can be planned against a shared view of the customer acquisition journey.
Other portfolio projects that show the range of work PerkMinds delivers.
A personalized visual-commerce platform for discovering, customizing, and ordering photo products.
View case study
A web platform for connecting operational workflows, API integrations, and day-to-day business visibility.
View case study
A launch-ready commerce experience for product discovery, checkout, and day-one order operations.
View case studyShare what you are building and we will map out the right design, engineering, and growth path.